Created by Weber Shandwick Global, the piece aims to inspire people to make their dreams come true
Sanofi announced the launch of the “Big Dreams, Vaccines Protect Us” campaign, which portrays the dreams of personalities with remarkable stories, from different parts of the world.
The campaign, signed by Weber Shandwick Global, aims to inspire people to realize their big dreams and pursue their passions, while highlighting the importance of vaccines in protecting health and the future. In 2023, Sanofi teamed up with Brazilian dancer Ingrid Silva as one of the campaign’s ambassadors.
Ingrid Silva gained global prominence when she became the first black ballerina to have her skin-colored pointe shoes. In 2020, her pointe shoes, which she painted for years with makeup to match her skin tone, became a piece at the Smithsonian National Museum of African American History and Culture.
“Working with vaccines gives us a daily sense of purpose. Having an inspiration like Ingrid on our #BigDreams team makes us proud as Brazilians and reinforces the importance and impact that vaccines have on society. Celebrating every moment of life with people that we love, knowing that we are protected against diseases that can steal these precious, very special moments from us”, said Joana Adissi, General Manager of Vaccines at Sanofi Brazil.
