Companies compete in the Advertising Agency category for the honor of propmarkwhich recognizes the best in ten areas
Africa Creative, AlmapBBDO and DM9 were the agencies nominated for the Best of the year propmarkan award that aims to recognize companies and professionals who stood out in the advertising market throughout the year, vote for the Best of the Year propmark. Together, the three agencies won 26 Lions at Cannes Lions 2023, including a Titanium for Africa.
Cannes leaves, here, they were protagonists of a challenging, often uncertain market, true, but even so, what we saw in 2023 was creativity overcoming all adversities.
Marcio Santoro, co-president and CEO of Africa Creative, remembers the agency’s name change, from Africa to Africa Creative. As the executive says, we brought to our name what got us here: creativity. Creative consistency is our DNA. It always has been and always will be, he emphasizes.
Furthermore, Santoro highlights the presence of Africa Creative in the list of the ten most creative agencies in the world, according to Cannes Lions. It involves the work of an entire team, diverse and united by very solid values, which are creative ambition, ability to achieve and focus on results, he says.
For 2024, Santoro states that Africa Creative will be guided by excellence, innovation and creativity. We want to improve ourselves even more, constantly seeking to raise the standard of advertising and continue to meet the high expectations of our customers and the global industry.
Another nominee, DM9 sees 2023 as a year of growth in all aspects of business. In relation to new clients, for example, the agency won major accounts, such as iFood, Dasa and Whirlpool.
We grew in relevance in the market by winning awards and recognition at the most important festivals of creativity and effectiveness, highlighting the Golden Lion at Cannes, the GP at LIA and the GP at CCSP, said Icaro Doria, co-president and CCO of DM9.
From Cannes Lions, the agency brought Gold in Design with the work The cost of gold, created for the Urihi Yanomami Association. The case, which draws attention to the humanitarian crisis facing the indigenous people caused by illegal mining, invited the Yanomami to produce and send to the winners an alternative statuette for the Oscar, obviously without gold.
This is the result of the great engagement and energy of everyone who works at DM9 and wants to see DM9 creating culture and contributing daily to our customers and to our country, said Doria.
At AlmapBBDO, one of the main reasons why the agency is among the three best in the country, according to the propmark, was the focus on innovation, as being extremely relevant in the face of constantly changing consumer behavior. Another highlight, according to AlmapBBDO, was the growth of the business front, which now corresponds to 30% of the operation.
In the field of campaigns, two had good repercussions: Abrigo amigo, made for Eletromidia and awarded at Cannes, and Volkswagen’s 70th anniversary case, with Maria Rita and Elis Regina, using artificial intelligence.
This year, in a very symbolic and legitimate way, we managed to put this obsession into practice: our clients’ brands progressed, their businesses prospered, as did the agency’s. Progress is closely related to challenging the status quo, and our work that won the streets and people’s hearts were protagonists in this sense, said Filipe Bartholomeu, president and CEO of AlmapBBDO.
