Brands connect gastronomy style in new clothing collection
Dafiti has just announced the arrival of a collection to its catalogue: the collab carried out between influencer Mohamad Hindi and the clothing brand Desgosto.
The collection has six t-shirts with food-related prints: coxinha, pizza, X-tudo, coffee, caipirinha and shawarma.
This is the first time that Dafiti has launched a collection resulting from collaborations between brands and influencers. For the company, the news represents another important step in terms of expanding its audience and portfolio. We strongly believe in the power of influencer marketing, as well as admiring the work of Mohamad and Desgosto. This partnership is a way of taking our creative proposal beyond the world of ideas and transforming it into a product. The collab is an opportunity to use Dafiti’s strength to amplify DESGOSTO’s reach and give visibility to Mohamad’s creative skills, which go beyond the kitchen and social media, points out Aline Mori, CMO of Dafiti.
I’ve always really liked fashion. On social media, my followers always ask about the clothes I wear, and I was already thinking about developing my own collection. Until, by coincidence, Dafiti made me this invitation, which made me very happy and flattered. As it is a company that has already been established and has been on the market for a few years, it’s cool to see someone like them encourage independent, small and national brands towards this type of partnership, says influencer Mohamad Hindi.
Producing clothes and other objects, Desgosto combines streetwear references with Brazilian everyday life. According to the brand’s founder, inspiration comes from what is always in our heads, but we don’t stop to think that it can be a great source of inspiration.
This project with Dafiti and Mohamad, besides being an honor, fits the DESGOSTO aesthetic like a glove. We always look for our references in what we see on the streets of the city, and working with these foods that are so present in our daily lives brought us the idea of working as if they were promotional pieces for establishments that sell these delicacies, comments Lucas Garcia, founder of the brand. .
