Criativo will act as a duo for Armando Arajo, vice president of creation
Kleyton Mouro assumed the executive direction of creation of We, an agency that belongs to Grupo We. The creative has 25 years of experience in the advertising market and has worked in the country’s main agencies, such as Fischer America, NeogamaBBH, VMLY&R and WMcCann.
During his career, he helped build brands such as Citroen, Peugeot, Renault, Honda Automveis, Honda Motos, Petrobras, Vivo, Heineken, Grupo Petrpolis, Femsa, Caixa Econmica Federal, Danone, LG, Panasonic, Bradesco, American Express and Habibs.
Alongside We’s vice president of creation, Armando Arajo, the new executive director will lead the agency’s creative team for brands such as EMS, BYD, Shopee, Novibet, Riachuelo, BB Seguros, among others.
