Ao has a subscription to the Gallery and production by O2 Filmes
With the aim of presenting the resources of the on investment platform, Ita Personnalit called on names such as Ricardo Amorim, Ingrid Silva, Maria Prata and Roberto Lee, who represent the different investor profiles.
With the concept More than specialists in investments, specialists in you, the campaign signed by Galeria highlights on as an ally of its clients. The platform combines artificial intelligence to make billions of combinations, with certified experts.
The campaign divided into two phases. The first aims to present on to Ita Personnalit customers, with Ricardo Amorim as the protagonist. The second phase of the campaign aims to highlight all of the bank’s differentiators related to investments for the high-income public, highlighting the use of artificial intelligence, the open shelf of products, access to certified managers and specialists and Ita itself.
Produced by O2 Filmes, directed by Fernando Meirelles and Fred Luz, the campaign features four films that will be broadcast on TV. Four of them, starring each celebrity individually and, finally, a film in which everyone is present.
The action also includes strategies for the digital universe, OOH media and a partnership with Elle magazine. Furthermore, Ita Personnalit’s Instagram page has been revitalized and features various content about investments.
