Campaign reinforces launch of Conta que Rende
Banco Pan releases a film starring Luciano Huck. The new campaign piece relives important moments in the presenter’s life and marks the beginning of Conta que Rende, a new feature of Pan’s digital account.
In the film, Luciano Huck returns to his 19th birthday, when he decided to leave law school to pursue a career as a radio and, later, television presenter.
We want to go beyond offering credit and actually be present in customers’ daily lives. When users see us as a partner, we have the opportunity to build genuine bonds and adapt our offer to the services they really need. We want to be aligned in this search for your ideals, comments Bruno Campos, executive marketing superintendent at Banco Pan.
