Developed in partnership with Purpple, Cheil and Eletromidia, the activation will be on display until November 27th
Samsung is promoting an activation that aims to highlight the foldable format of the Galaxy Z Flip5 smartphone in bus shelters in the city of São Paulo.
The action, developed by the brand in partnership with Purpple and Eletromidia, will be on display until November 27th at selected public transport points on Avenida Lus Carlos Berrini.
“The Galaxy Z Flip5’s foldable screen offers countless possibilities in the way we produce and consume content. The aim is to provide an immersive experience with our foldable technology, offering people the opportunity to interact closely with the design,” he said. Lucia Bittar, director of Mobile Experience Marketing at Samsung Brazil.
The activation includes four 3D scenography of the Galaxy Z Flip5 installed in a bus shelter, and a representation of the smartphone folded, with the device’s external screen represented by an integrated LED screen.
“The partnership reinforces our commitment to providing unique and impactful experiences in people’s daily journey. We are excited to bring this special action and offer the public the opportunity to directly engage with Samsung’s cutting-edge technology”, added Marcelo Pacheco, CSO of Electromedia.
