The company will have two islands spread across the Interlagos Circuit on the 2nd and 3rd of December
Hellmann’s announced that it will be present at Primavera Sound So Paulo 2023 as the official sauce brand of the event that takes place on December 2nd and 3rd, at the Autdromo de Interlagos, in So Paulo.
The company will have two islands of sauces spread throughout the event space so that people can add the products to what they are eating.
Hellmanns wants to be close to consumers when they are having fun and creating good memories and there is no better opportunity than a music festival for that. We are excited about the partnership with Primavera Sound São Paulo and we want to contribute to making the public’s experience even better, offering our products for free to make fans’ snacks even tastier, explained Carolina Riotto, marketing director of Hellmanns in São Paulo. Brazil.
In addition to the activation, the brand will also have influencers Paulo Andr, May Lelis, and Victor di Castro covering the festival on their social networks.
