Chatbot was developed using the company’s recently launched functionality, called Knowledge Base
OXXO announced that it will start serving its customers via Whatsapp. The channel will be used to send information about stores and promotions, answer questions, register people who are interested in receiving offers and carry out brand updates in a personalized way using artificial intelligence created by Botmaker.
The chatbot was developed using the company’s recently launched functionality, called Knowledge Base, which integrates ChatGPT to train the robot with qualified brand information in a quick and automated way, providing accurate answers with a wider range of topics.
“The partnership with Botmaker allows us to meet the needs of our customers and also the brand itself. With the conversation, via WhatsApp, you can check out our promotions, find the nearest store and stay up to date with market news. All customer service It is also done through a fun tone of voice that gives us the opportunity to surprise our consumers”, explained Camila Assis, Head of Marketing and External Communications at Grupo Ns.
According to Alfredo Bitencourt, head of sales at Botmaker Brasil, the biggest highlight of the results obtained since launch is the chatbot’s level of engagement.
“We created a bot with functionalities that meet the natural language from the point of view of the brand’s tone of voice, with broad content and rich in formats, as it includes images and videos in its communication considering the complete ecosystem for omnichannel experience that OXXO offers, as the bot directs the customer to the best channel for their needs when necessary, such as the app”, added the executive.
