Through entertainment, the brand seeks to encourage unforgettable trips
Kayak joins “Trolls 3: Together Again” in a new campaign with the aim of merging two universes and presenting consumers with an ‘other world’ travel experience.
With the end of the year holidays on the radar, DreamWorks Animation invites everyone to follow an action-packed story. The universe of entertainment and travel, without a doubt, are complementary. Films and series often instigate the desire to travel, presenting new scenarios and opportunities. That’s why this partnership makes so much sense for us, says Carolina Montenegro, general manager and vice president of Kayak in Europe and Latin America.
The partnership includes digital activations on Facebook, Instagram, Google Display Network (GDN), YouTube, TikTok and email marketing.
In addition, you will have personalized communication on Kayak platforms and video spots on six cable television networks, including: A&E, NBCU, Discovery, Sony, Warner and Paramount.