The communication, signed by Momentum, will present a new theme each week, providing a comprehensive view for the population
The City of São Paulo announced the launch of a campaign that aims to highlight efforts in the area of primary care in the city of São Paulo.
The communication, signed by Momentum, will present a new theme each week, providing a comprehensive view for the population. In the first, the campaign highlights the “Me Paulistana Program”, which offers health care, support and care to women from pregnancy through daycare.
The second part focuses on the “Creche Vacancies Program”, which serves 347 thousand children aged 0 to 3 years in 2,500 Early Childhood Education Centers, guaranteeing daycare for all children.
The third week highlights the “Family Health Strategy Program – ESF”, a health care and prevention model in Primary Care that seeks to bring health units closer to families.
Finally, the fourth week addresses the “Elderly Monitoring Program – PAI”, which seeks to ensure access and monitoring of vulnerable elderly people to the health system and social assistance resources.
“We face the challenge of authentically capturing the real stories of beneficiaries and public servants of municipal programs, seeking to highlight the true emotion present in the execution of public primary health care policies. In addition to audiovisual content, we strategically use several channels to impact the population by throughout their information consumption journey”, said Luiz Eduardo Soutello, Business Director at Momentum.
The campaign includes several communication channels, including TV, radio, DOOH, programmatic media, internet, social networks, TV merchandising and newspaper advertisements.
