The action is part of the “Don’t let it become a landscape” initiative and signed by Artplan
The Glória Institute is promoting an awareness campaign about the naturalization of aggression against women to draw public attention in the city of Brasilia.
With graffiti murals scattered around, the work seeks to draw the population’s attention to November 25th, the International Day to Combat Violence Against Women. The action is part of the “Don’t let her become a landscape” initiative and signed by Artplan, with support from Metr DF and other partnerships between vehicles and communication companies.
“Violence against women has always been related to cultural processes, that is, so normalized that it impacts social perception. Everything becomes a landscape. And the reflection of this acceptance is the continuous increase in violence against us, women”, stated Cristina Castro, founder and CEO of Instituto Gloria.
Despite the similarity of the arts created by artists Key Amorim and Ganjart, there is a difference that makes each artist’s work unique. While Key Amorim’s creations illustrate a black woman, Ganjart draws a white woman to signal that domestic violence does not choose color, ethnicity or social class.
Over the course of five days, the arts underwent changes such as the change of appearance to represent different types of violence, such as physical, psychological, patrimonial and moral.
The graffiti and digital art were completed this Friday (24), with the message “various types of violence happened on this wall, but many people didn’t notice. Don’t let violence against women become a landscape. Report it. Call 180”.
“The initiative seeks to fulfill one of the roles of communication, of being an instrument of raising awareness and putting the issue on the agenda. We chose graffiti, always so alive, so that the Gloria Institute can raise awareness among the population about a social drama, which is the naturalization of violence against women, from an artistic perspective. The intentional subtlety of the attacks observed in graffiti are the same ones that we often don’t see in women who are suffering violence. It’s not just an intervention in the middle of the city. It’s a cry for enough,” he explained. Cac Malta, Customer Service Director at Artplan.
