Brand seeks to encourage sustainable entrepreneurship in Brazil
Natural One promotes the third edition of Coletivo Natural, which seeks to foster and boost the culture of environmentally sustainable entrepreneurship in Brazil.
The objective is to help strengthen and grow these small businesses through financial awards, mentoring and entrepreneurship training courses with experts in the field. Any person or group from across the country that has a proposal focused on sustainability and that fits into one of the three action categories can register on the website until November 28th.
This edition of Coletivo Natural focuses on solid waste management, reinforcing the natural beverage company’s commitment to environmental protection, conservation of natural resources and the well-being of present and future generations.
The brand’s action now has three new categories in which interested parties can register their projects: waste reduction (actions to reduce the amount of waste generated from the beginning of the process, encouraging the adoption of more sustainable packaging and promoting conscious consumption in order to avoid waste), recycling (transformation of waste into new products or materials, involving selective collection), education and awareness (initiatives that aim to inform and guide the population about the importance of proper waste management, encouraging more sustainable practices).
After registrations close on November 28, the Coletivo judges will select the 10 finalist projects, which will go to a popular vote.
Natural One has sustainability as one of its main pillars. Coletivo Natural is a way for us to use our communication channels to invite more people to engage in this environmental cause. By rewarding entrepreneurs who have a project with a positive impact, we believe that this generates a network movement for environmental awareness, explains Natural One’s CMO, Gustavo Siemsen.
