Cheil, Suba, JCDecaux and O2 Filmes had news
Cheil, JCDecaux and O2 Filmes were some of the companies that saw activity this short week, due to the Black Awareness Day holiday. The producer brought the filmmaker Jeferson De for the team of stage directors at O2 Films. He will join the group, returning to advertising and content for brands.
The director, who has already worked in partnership with the producer, recently received an invitation to formalize the partnership as a new leader on the team.
Throughout his career, in addition to short films, Jeferson directed films such as “Doctor Gama” (2021), in partnership with O2, as well as “Brder” (2010), “The Amulet” (2016), “Running After ” (2018) and “M-8 – When death helps life” (2019).
Already Cheil there was a promotion: Tatiana Pacheco assumed the role of COO of the agency. The executive joined the agency’s team in 2019 as director of integrated business, being promoted to managing director.
Tatiana Pacheco has built a large part of her career at Omnicon Group/Rapp Brasil, where she worked with clients such as Ita, Zodiac, Vivo and Pernambucanas.
He has a specialization focused on business and marketing, with an MBA from the Fundação Instituto de Administração (FIA), training in the Advanced Management Program by Omnicom at Harvard University and the Master Business Transformation at Hyper Island.
Already JCDecauxthe news was Marina Falabella who assumes the position of commercial head. Now, the executive joins the team led by the commercial director Joo Binda. Falabella joins the vertical heads team, which includes Beto Lima, Bianca Amaral, Adroaldo Gomes, Liana Rolemberg, Rafael Krausz, and Roberta Sirota.
Marina arrives at JCDecaux after five years at Meta. In the market since 2007, with stints at companies such as Pag Seguro and Sprinklr, the executive has more than 5 years of international experience working in London, at Her Majesty’s Treasury, before taking on a management role at the British headquarters of TiE UK (The Indus Entrepreneurs).
Suba’s new CSO
Isabella Mulholland, until recently CSO of Le Pub/Publicis, will be the new CSO of Suba. Isabella worked in operations for the Y&R, BBH, and JWT networks, gathering experience working with brands such as Heineken, Avon, Coca-Cola, Johnnie Walker, Kit Kat, Red Bull, HSBC and J&J.
“I arrive at Suba to boost the planning area, which is so necessary in a segment that has grown without much strategic rigor, and to structure a new model of thinking and building brands in the era of maximum speed, using data intelligence as a central part of our thinking and a agile and flexible reaction power that only an agency with its own stadium can offer”, he said.
We
Kleyton Mouro assumed the executive direction of creation of the We, an agency that belongs to Grupo We. The creative has 25 years of experience in the advertising market and has worked in the country’s main agencies, such as Fischer America, NeogamaBBH, VMLY&R and WMcCann.
During his career, he helped build brands such as Citroen, Peugeot, Renault, Honda Automveis, Honda Motos, Petrobras, Vivo, Heineken, Grupo Petrpolis, Femsa, Caixa Econmica Federal, Danone, LG, Panasonic, Bradesco, American Express and Habibs.
(Credit: Photo by Microsoft 365 on Unsplash)
