Study also reveals that AI optimizes the production of video advertising pieces by up to 10 times.
The intense dedication in the month of November to monitor the volatility of competitive prices was not a distant reality for advertisers who work with large retail brands. According to a survey carried out by the Brazilian Data Marketing Association (ABEMD), the production of advertising pieces for theBlack Friday increases by an average of 25% compared to the rest of the year. The study also showed that investment in digital media grew the most during the period, with an increase of 30%.
With the arrival of Black Friday,artificial intelligence emerges as a great ally to optimize processes and boost creativity. For advertising company Yaskara Kawasaki, efficiency is the keyword in this relationship. As managing partner at All Set, an agency that produces campaigns for major brands such as Nestl, Z Delivery and Iguatemi, Yaskara follows the AI revolution behind the scenes in advertising.
To be present in multiple digital spaces, such as social networks, websites, ads, applications, CRM, among many others, there is work done by designers that is essential, but also time-consuming: the unfolding of the pieces, what the tool can solve in one click.
With AI, we adapt a visual key to different formats, saving time and resources. With artificial intelligence, efficiency is up to 10 times greater for videos, and three times greater for static content, according to advertising.
Another benefit is developing more diverse campaigns. With artificial intelligence it is possible to create unique and personalized images, eliminating the risk of repeatedly using the same image bank.
We generate unprecedented scenarios, offering more authenticity to advertising campaigns, concludes Yaskara.
*Cape photo: iStock
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