In the city of Brasilia (DF), graffiti murals gained prominence to raise awareness in society about the naturalization of aggression against women. The initiative is part of the project Don’t let it become a landscape promoted by Instituto Gloria, a platform dedicated to social transformation and combating violence against women and girls. Supported by Metr DF and other communication partnerships, the action seeks to draw attention to the International Day to Combat Violence Against Women, celebrated this Saturday (25).
The murals, signed by artists Key Amorim and Ganjart, are located at the Praa do Relgio and guas Claras Metro stations, respectively. Although the arts have similarities, featuring confident and smiling women, one black by Key Amorim and the other white by Ganjart, the difference highlights the central message of the campaign: domestic violence does not choose ethnicity or social class.
For five days, the illustrations underwent transformations, representing different forms of violence: physical, psychological, patrimonial and moral. The changes, which transformed confident expressions into sad and insecure faces, were carried out during the night, symbolizing the silence often present in cases of violence against women.
Violence against women has always been related to cultural processes, that is, so normalized that it impacts social perception. Everything becomes a landscape. And the reflection of this acceptance is the continuous increase in violence against us, women, says Cristina Castro, founder and CEO of Instituto Gloria.
In addition to the murals in the Metro, the initiative included street furniture spread across Brasília, digitally replicating Key Amorim’s work. These elements were changed overnight, reflecting the same changes made to the murals. Ganjart’s representation was projected onto city panels, following the same logic.
The graffiti and digital arts were completed this Friday (24), revealing an impactful message: Various types of violence happened on this wall, but many people didn’t notice. Don’t let violence against women become a landscape. Report it. Call 180. The murals also include a QR Code, directing people to a complete view of the transformations of each work through augmented reality.
The initiative seeks to fulfill one of the roles of communication, to be an instrument of raising awareness and putting the issue on the agenda. We chose graffiti, always so alive, so that Instituto Gloria can raise awareness among the population about a social drama, which is the naturalization of violence against women, from an artistic perspective. The intentional subtlety of the attacks observed in graffiti are the same ones that we often do not see in women who are suffering violence. It’s not just an intervention in the middle of a city. enough is enough, says Cac Malta, Director of Customer Service at Artplan.
The project Don’t let it become a landscape comes at a critical moment, highlighting that women lead violence statistics in Brazil. In 2022, 1,437 cases of violence against women were recorded, an increase of 6.1% compared to 2021, according to the Yearbook of the Brazilian Public Security Forum 2023. Feminicide also increased, with seven in every 10 women murdered within from home by intimate partners, ex-intimate partners or family members.
If you found the numbers impressive, wait until you watch the full film of the action, below. It’s really worth stopping what you’re doing, appreciating the brilliant idea of the campaign and thinking about the topic.
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