Agency will be responsible for the product launch campaign
Publicis Brasil won the account for the Pampers baby care line, produced by Grupo Boticrio in partnership with P&G. The agency says it will be responsible for the product launch campaign, which is scheduled for 2024.
“The trust of a company with purpose like Grupo Boticário is further proof of the effectiveness of the Publicis team. We are excited about the work that, for us, has everything it needs to extend beyond this campaign”, says Eduardo Lorenzi, CEO of Publicis.
Marcela De Masi, executive director of branding & communications at Grupo Boticrio, “the New Pampers Care Line campaign is important to Grupo Boticrio’s strategy and we believe in Publicis’ expertise and creative approach to achieving relevant results,” she said.
