Carlinha Gagliardi works at Orion, the agency’s business unit
Mediabrands hired Carlinha Gagliardi to be managing director in its specialized business unit, Orion. With more than two decades of experience in the segment, the executive has worked for media companies and advertising agencies in Brazil.
Carlinha began her career in Digital Media when she was media director at Wunderman, Rapp Collins and Loducca, looking after brands such as Mastercard, Pepsico and Ita. The executive was also part of the first Trading Desk Outsourcing project in Brazil, for Ita.
He was also vice president of channels and engagement at BETC Havas, looking after the brands PSA, Reckitt Benckiser, Lactalis, Po de Acar, TIM, Banco Pan, in addition to leading a team of approximately 150 professionals.
