Ao was developed by the Talent agency
Ipiranga brought Narcisa Tamborindeguy together with funknejo to talk about additive fuels and focus on “yield”. “Ai, que Rendimento” premieres with three films on TV, social media and a radio spot, in addition to a promotion through abastece-a, an exclusive fueling app for Ipiranga gas stations.
The idea is to show the consumer, through irreverence, the benefits of its Ipimax line.
Created by the Talent agency with recordings at a brand station in the capital of São Paulo, the commercials follow the actions carried out by Ipiranga this year, which included the launch of fuels, Narcisa’s debut in the “Ai que Ipimax” campaign and the digital action ” Let’s Render”, with artists Luan Pereira, MC Ryan SP, MC Daniel and the VIPs.
For Bárbara Miranda, vice president of marketing and business development, the campaign reflects the brand’s quest to always bring something new to impact the consumer and generate engagement.
“The proposal for our ‘Ai que Rendimento’ promotion campaign was to create something new. After all, Ipiranga is a restless brand! We are bringing our products as a highlight of the campaigns, presented with the energy of Narcisa and the creativity of Luan, Ryan and Daniel , which have a genuine connection with Ipiranga”, he said.
