From December 2023, the .be Communicateone of the main live marketing agencies in the country, will implement a four-day work week for its employees.
The measure follows a trend already started by large global companies and which has been very well accepted. Inspired by the ‘4 Day Week Global’ movement, the reduction in weekly working hours has already been adopted by large companies such as Unilever, Microsoft e Spotify.
In a recent list of companies that adopted the new model, of the 16 companies listed, the most common sectors of activity are communication, innovation and technology. According to .be Comunica, the change in the work model is a way of valuing the mental health of professionals, who are increasingly overloaded by the fast and competitive pace of the market.
We embrace the idea that a healthy and motivated employee is more productive. This change aims to offer employees an additional day of rest, allowing them to have more time to take care of themselves, relax and spend quality time with their families, highlights Meline Kechichian, managing partner.
In addition to benefiting employees, the four-day work week can also bring advantages to the agency’s clients, who will have a more involved and creative team in delivering projects and results. A study carried out in 2022 conducted by researchers from the Universities of Boston, Dublin and Cambridge shows that in the four-day week, overload levels fell, as well as personal or sick leave time decreased, which generates an increase in concentration and the efficiency of people during working hours.
At .be we value the well-being and engagement of the team and a healthy environment, which is reflected in the excellence and creativity of our deliveries. We want to inspire the market as a whole to look at the well-being of teams and the mental health of teams, highlights Rodrigo Villaboim, managing partner of the agency.
.be Comunica’s initiative reinforces its position as one of the leading live marketing agencies and as a place where employees can thrive and grow, both personally and professionally.
The communications and live marketing agency, which works with brands from different segments, including healthcare; technology; finance; paper and cellulose, hopes that the four-day work week will be a milestone in the live marketing market and that it will bring an innovative and unique vision about the future of work. Among the clients served by .be comunica are Santander, Diageo, Gerdau, Grupo DASA, J&J, Klabin, LG, Logitech, and others.
“We are ahead of our competitors, but we also want to inspire the market as a whole to look at the well-being of teams and the mental health of teams”, reflects Cristiane Albuquerque, managing partner.
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