‘100 years of Care, Excellence and Solidarity’ is the name of the campaign that celebrates a century of Hospital Sírio-Libanês, in São Paulo. Narrated by the actress Claudia Raia and filmed in the hospital itself with the presence of collaborators, the film highlights the origin of the hospital, what the institution represents today and shows how it is preparing for the coming years.
Signed by InPress Porter Novelli, the action will be broadcast in digital format on Facebook, Instagram and programmatic media.
In addition, a special 100 years hotsite and a journey on the Hospital’s proprietary social networks were developed. “We created a narrative to share past achievements and present achievements, but, above all, exploring all the strength that this institution will continue to have in the future of healthcare in Brazil and in the world”, says Ana Domingues, director of the nucleus of Health & Wellness at InPress Porter Novelli.
Service Director: Ana Domingues
Planning Director: Janaina Navarrette
Planning: Manoela Espinola
Creation director: Alex Lopes
Creation: Jacques Takaki, Theo Vieira, Arlindo Rodrigues
Service: Debora Moreno, Nayara Merss, Gabriela Scheinberg, Larissa Gomes, Max Gonçalves, Suelen Oliveira, Luiz Andreassa and Milena Belo
Media: Thiago Higa, Edson Belmonte
Customer Approval: Christian Tudesco, Kleber Soares
Production manager: Valeska Zamboni
Creator: Julius Caesar
Road map: Diogo Vianna
Director: Cainã Tavares
Coordination: Cintia Vitty
Production: Mauro Oliveira
Production Assistant: Guilherme Rodrigues Dellavalle
Photo director: Diego romero
Camera Signature: Pedro Santana
Beauty: Camila Mendes
Audio producer: Play It Again