Strategy begins with LBTM leaving its current address and moving to SP Corporate Towers
Publicis Groupe in the Brazilian market, an operation that is under the umbrella of the French holding’s office in Miami, in the United States, has been undergoing a series of reformulations since the arrival of CEO Gabi Onofre around five months ago.
The main one, however, should be the unification of all its brands in the country (Talent Marcel, DPZ, Publicis Brasil, ARC, L Pub, Publicis Health, Publicis Play, Leo Burnett Tailor Made, Performics, Sapient and PMX, producer of audiovisual of the global ecosystem and which replaces Prodigious) by 2025. Probably in a building in the Brooklin neighborhood, in São Paulo.
The first change will be the transfer in February 2024 of Leo Burnett Tailor Made from its current headquarters on Rua Brejo Alegre to the Publicis Groupe head office in the country at SP Corporate Towers, in Vila Olmpia. The agency has occupied this headquarters since 2004 when it was taken over by then president Renato Loes, who was later replaced by Paulo Giovanni when the group purchased Tailor Made.
Publicis is also promoting other changes in Brazil. But the source of propmark There is still no consistent data. But he even believes in the possibility of agency mergers. Currently, Leo Burnett and DPZ share financial and resources services. The same occurs with Talent and Publicis Brasil. In a time of cost containment and tight margins, it makes sense.
