The expectation was to exceed R$7.1 billion in 2022 and expand orders
One of the most important dates for the commercial performance of physical and digital retailers in the country, Black Friday did not yield what commerce expected. The plan was to surpass 2022 when revenue reached R$7.9 billion. Last year, the drop was 23%.
The hope was to recover the lost volume with some macroeconomic signals such as the first installment of the thirteenth salary, the Desenrola program and a lower interest rate.
According to the InfoMoney website, the reduction in sales was 16.3% between midnight on November 23rd and midnight the following day. The vehicle used data from Hora Certa, from the data intelligence consultancy Neotrust, whose research was partnered with ClesrSale.
Neotrust worked with the hypothesis of 12% growth, over the R$ 6.9 billion in 2022. Neotrust had already pointed out a 6.7% drop in e-commerce sales in the first half of November.
Brands ordered campaigns for Esquenta Black Friday. The retraction was also on eBit’s radar. The smaller number of orders corroborates the slower Black Friday in transactions, around 8.2 million, a drop of 16%.
(Credit: Photo by Tamanna Rumee on Unsplash)
