Boticário brings Christmas spirit to Shopping Cidade So Paulo with illuminated tunnels, space for photos and a Christmas tree.
Starting the Christmas celebrations,the Apothecary presents the Christmas Garden Be a present love, a production carried out around Shopping Cidade So Paulo, located inPaulista Avenue, at number 1,230. Since November 26th, the brand has been promoting a Christmas space for the general public, with backdrops for photos, Christmas trees, light tunnels and musical performances. The premiere of the program will take place with the Coral Meninos do Morumbi, on November 26th, starting at 6:30 pm.
Christmas is always a very special date for us. A moment of unity, love and to be present for those we love most. For the second year in a row, we will have beautiful activations and decorations in the heart of the city of So Paulo, comments Jacqueline Tobaru, Regional Marketing Director at Grupo Boticrio.
On every Sunday in December (3, 10, 17 and 23/12), at 2pm and 6:30pm, the brand will promote the Christmas Parade, passing through the entire Cidade So Paulo shopping mall up to the entrance where the Christmas tree is located. The circuit ends with a choir performance.
In addition to the show, the Be a present love campaign also has a video. Check out the promotional film below:
Live broadcast
Last Sunday (26), after the performance of the Meninos do Morumbi Choir, at 7:30 pm, those present followed on a screen the transmission of an unprecedented drone show, which took place in the vicinity of Obelisco, to mark the beginning of the Morumbi Christmas campaign. Boticrio in 2023.
About Boticrio’s Christmas
With cultural presentations, Christmas trees, signs and ambience in the gardens, São Paulo is one of more than 20 cities that will host Boticário’s Christmas activations.
In addition to the capital of São Paulo, Uberlndia (MG), São José do Rio Preto (SP), Campinas (SP), Gramado (RS), Belm (PA), Palmas (TO), Goinia (GO), Ribeiro Preto (SP), Curitiba (PR), Juazeiro do Norte (CE), Imperatriz (MA), Porto Velho (RO), Manaus (AM), Vitria da Conquista (BA) and Cuiab (MT), will also receive brand activations.
Serbian
Christmas Garden – Be a Present Love
December 3, 10, 17 and 23, 2023
das 14h s 18h30
Shopping Cidade So Paulo | Av. Paulista, 1230, Bela Vista So Paulo (SP)
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