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It’s true that summer only starts in December, but the hottest season of the year has already begun for Leo Chs. The brand presented its new campaign ‘Fica de boa’, which is inspired by the combination of classic and new.
Based on this, chs Leo invites all Brazilians to take a break, have an iced tea and relax. This invitation will take place through a complete plan, from digital to point of sale with content and experiences related to the territories of travel, beach and music – main spaces of connection with the brand.
Illustrations were developed with inspiration from the regions of Brazil: Southeast/South, Central-West, Northeast and North, which will be part of the visual execution of the plan, ensuring a lot of Brazilianness and identification.
In addition to editorials related to Brazilianness and summer, the brand also offers perfect playlists to enjoy the best time of the year on Spotify and continues to communicate with consumers who organically produce content related to Leo, known as User Generated Content.
Ogilvy Brasil is responsible for the new campaign and creative direction of the Chs Leo brand. As a challenge, the advertising agency will expand the Brazilian’s connection with the essence of Leo based on the concept: Stay cool.
