Campaign runs until December 31st and includes the launch of three themed collectible cups
Bob’s and Coca-Cola have teamed up for a partnership that aims to celebrate Christmas.
“Christmas is a time of connection, of encounters between people and flavors. And the partnership with Coca-Cola symbolizes this value that is also part of Bob’s culture”, stated Renata Brigatti Lange, Bob’s marketing director.
The campaign runs until December 31st and includes the launch of three themed collectible cups. The cups feature vibrant, traditional colors from both brands, as well as prints with phrases that awaken the affectionate memories that this era symbolizes.
The public will be able to purchase the cup by purchasing a Bob’s trio with sandwich, medium fries and sugar-free Coca-Cola. The cup can also be purchased separately for R$ 13.90.
