Amazon redefines security in chatbots and conversation with Alexa through the use of generative artificial intelligence.
AAmazona technology and commerce giant, started in the field of chatbots with a different approach. During the “AWS re:Invent 2023” event, held this Tuesday (28), the cloud computing division Amazon Web Services (AWS) presented Amazon Q, a generative artificial intelligence assistant aimed at the corporate world, going against the popular following of competitors such asMicrosoft eGoogleasChatGPT eBardrespectively.
Amazon states that Q’s main differentiator compared to competitors is data security. During the event, Adam Selipsky, CEO of AWS, showed an article highlighting that Microsoft restricted the use of ChatGPT within the company for “security reasons”.
This is due to the fact that the chatbotOpenAI stores much of the user’s data, such as conversations, location information and IP address. Given this, many companies prohibit the use of generative AI and it is from this gap that Amazon Q emerges as an innovative tool in terms of security.
In practical terms, Amazon Q mainly helps with task automation and data analysis, and can be connected to systems such as Google Drive, Microsoft 365, Salesforce and others. For example, a retail store can quickly obtain information about inventory, sales, consumer profiles and other types of indicators through a chatbotanswering questions asked in natural language.
The name Q has two meanings. The first is a pun on the word “question” (from the English, question), while the second meaning is an allusion to the character Q, who manufactures gadgets and all the technological devices in the stories of British Secret Service agent 007, James Bond.
Amazon Q is available to any person or business, regardless of country. However, monthly plans are still in dollars and, according to information on the website itself, the service works best for conversations in English, although it can understand and respond in several languages.Currently, the chatbot It is in a preliminary version and offers two monthly plans with prices of US$20 and US$25, which correspond respectively to R$98.06 and R$122.57 at this Wednesday’s price (29).
Despite the launch of chatbot, Q is not the only Amazon system to receive generative AI, as the company’s virtual assistant, Alexa, will receive, in 2024, an update with generative AI with the aim of providing users with a more natural and efficient usage dynamic. . Furthermore, the update will also allow access to information in real time and offer better control of the devices to which the assistant can connect.
* With information from the Exam
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