Campaign highlights Stefanini’s experience with new technologies
The Stefanini Group has just launched a global campaign to present success stories in various markets. ‘Imagine’ is the motto of the action developed by W3haus, the agency that makes up Haus, Stefanini’s marketing platform.
With the proposal to impact executives who are still looking for the best way to apply artificial intelligence to bring efficiency to their businesses, the campaign seeks to highlight Stefanini’s experience with new technologies to deliver results. For the Brazilian multinational, AI is an important pillar for the co-creation that is already part of everyday life with its customers, delivering speed and quality.
“To run this campaign, we looked at artificial intelligence in the same way that Stefanini has looked at it for the last 12 years: as a business and results tool. That’s why we chose to use generative AI at every step of the process: from editing texts generating the images on each piece. The result is a campaign that could only be done today for a brand that has had experience in the subject for years”, comments Rafael Macedo, CEO of W3haus.
In addition to designing the campaign, W3haus is in charge of the media strategy for the regions where Stefanini operates: Latin America, the United States/Asia and Europe. The strategy covers content on the group’s networks, programmatic media and advertisements in airports around the world, such as Brasilia, São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, Minas Gerais, Detroit (US), Colombia, Peru, among others.
“At a time when many leaders still have fears or expectations about AI, we designed a clear and objective campaign to show what we have to offer: tangibility, real results and partnership on this journey. This shows that we can get what the company needs from paper to make it more effective, bringing the imagination to the present”, says Rodrigo Martins, head of marketing at Stefanini Brasil.
