Fantatransforms a stand into a Pac-Man maze at CCXP 2023, offering an immersive environment and exclusive gifts.
After a special activation, full of good experiences in 2022, Fanta, the public’s favorite soft drink geekis preparing to bring another exclusive and exciting activity that will transport visitors to Comic Con Experience (CCXP) to the exciting world of arcades. O The biggest pop culture event in the world will take place from November 30th to December 3rd at So Paulo Expo, in So Paulo.
Check out the image of the stand below:
Fanta’s exclusive stand at CCXP 2023 will be a true paradise for fun lovers, inspired by the classic game Pac-Man. The playful and immersive experiences created by the brand promise to bring the game to real life where event participants will become Pac-Man himself or one of the colorful Monsters that chase him in the game. Be truly immersed in a universe full of adventure and nostalgia. To perpetuate the arcade atmosphere, visitors will also be able to compete for exclusive gifts with a Fanta + Pac-Man theme.
The live game, called Se Joga no Play and inspired by the legendary game, will have a dynamic where the main player will be led by his partner, who will be on a suspended arcade-shaped platform, with a full view of the maze. The objective of the experience is to collect all the flavors of Fanta and exit the maze without being caught by the colorful ghosts, who will also be participants in the in-game event. In addition to this activation, visitors will be able to have fun with arcade machines that will be available on the sides of the stand, providing a trip back in time to the days when chips reigned supreme.
Thinking about promoting comfort and rest for participants, Fanta designed a special stand to recharge energy during the event and also with a privileged view of the live game. There will also be charging stations to keep electronic devices ready to capture all of CCXP’s special moments.
Providing fun and memorable experiences is part of the Fanta spirit. For Ted Ketterer, Marketing Director at Coca-Cola Brazil, CCXP is an epic event and a unique opportunity for people to bring out their most playful and creative side. “We are excited to bring the atmosphere of arcades and the energy of Pac-Man to CCXP 2023. We hope that attendees have fun, get excited and create incredible fond memories with us. Fanta is committed to providing moments of joy and entertainment, and this is just one of the ways we can show our support to the geek and gamer community that identifies so much with Fanta”, highlights Ketterer.
The fun and interactive proposal of the Fanta activation translates very well the brand’s alignment with the CCXP universe, and, for us, at Coca-Cola FEMSA Brasil, it is very important to have our portfolio represented among the pop culture-loving public, who do not stops growing in the country”, says Luciano S, Experience & Prestige Accounts manager at Coca-Cola FEMSA Brasil.
* Cover photo: Disclosure/Fanta
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