The brand will have a mixology bar and will distribute gifts to the public at the festival that takes place between the 2nd and 3rd of December
Schweppes has confirmed its presence at Primavera Sound, a festival that takes place between the 2nd and 3rd of December at the Autdromo de Interlagos, in So Paulo.
During the event, the brand will reinforce its “Born Social” movement, which aims to encourage consumers to reinvent the occasion for socializing, contributing with a young and disruptive perspective to promote connections.
Throughout the days, Schweppes will have a mixology bar that will allow the public to taste a variety of the brand’s authentic drinks. Furthermore, the place will have Instagrammable areas.
“We are excited to be part of the Primavera Sound Festival for the second year in a row to bring Schweppes’ iconic flavors, including our new release, Schweppes Tnica Rosé. Its striking, effervescent flavor offers the perfect balance for bold and creative cocktails. Our team of mixologists is prepared to surprise participants with incredible drinks in a unique atmosphere, as we want to inspire creativity and provide authentic experiences”, explained Ted Ketterer, Marketing Director at Coca-Cola Brazil.
To complete the experience, the brand will also distribute Panama hats and picnic blankets as gifts.
