Of the 467 registered cases, 28% are on the shortlist published this Wednesday (29)
Ampro (Promotional Marketing Association) has released the shortlist for this year’s edition of the Ampro Globes Awards. The jury was chaired by Dilma Campos, founder and CEO of Nossa Praia, head of ESG at B&P Partners and advisor to Ampro, together with Felipe Simi, founder, CEO and COO of Soko and president of the Observatory of Diversity in Advertising.
More than 170 jurors also participated, with different backgrounds and experiences, aligned with the entity’s principle of giving prominence to representation such as gender, age and geographic distribution.
Of the 467 registered cases, 28% are on the shortlist published today (29). In total there are 17 categories Creative Business Transformation, Best Brand Building, Best Product Launch, Best Integrated Communications Campaign, Best Idea or Concept, Best Brand Experience, Best In-person, Virtual or Hybrid Event, Best Promotion, Best Use of Relationships Public, Best Entertainment Action, Best Branded Content, Social or Influencer Action, Best Sponsorship Activation, Best Incentive Campaign, Best Trade Marketing Execution, Best Trade Marketing Campaign (Multichannel), Best Brand Loyalty Campaign and Best B2B campaign. In addition to the special awards: Agency of the Year; Grand Prix and for the first time, the ESG Grand Prix.
The winners of the 23rd Ampro Globes Awards will be announced on the 11th, during the activities of Ampro’s 30th anniversary event, which will take place at Blue Note, in So Paulo, where the trophies will be awarded.
See the finalist cases and agencies below: