Warner Bros. sports brand. Discovery will continue showing the tournament games for the next three years
TNT Sports has concluded an agreement with UEFA to renew broadcasting rights for the UEFA Champions League for the next three months, between 2024 and 2027.
Under the new contract, the Warner Bros. sports brand Discovery will continue showing the tournament games on pay television and streaming. TNT Sports has presented the biggest club competition on the planet for nine seasons, since the 2015/2016 edition.
“With the new agreement, we will have at least three more seasons as the Home of the Champions League in Brazil. We have a beautiful history with the championship and we do everything with the care and dedication that the biggest club competition in the world deserves. It’s a responsibility huge and this renewal is an achievement for all the millions of fans who have made Champions on TNT Sports this success for many, many years”, said Diego Vieira, head of Sports at Warner Bros. Discovery in Brazil.
For the official announcement of the renewal, TNT Sports prepared a campaign starring the house’s talents, such as Andr Henning, Jorge Iggor, Taynah Espinoza, Bruno Formiga and Vitor Srgio Rodrigues, Fred Caldeira, Tati Mantovani, Clara Albuquerque, Arthur Quezada and Marcelo Becher .
From the 2024/2025 season onwards, the Champions League will have a significant change in its format, with more participating teams, more rounds in the group stage and more knockout stages. The new competition model will ensure more direct confrontations between the main teams in the competition.
With the agreement, HBO Max will broadcast all UEFA Champions League matches live at no additional cost to subscribers, and subscription channels TNT and Space will broadcast selected matches.
“We will start the year 2024 including the deliveries of breaks in streaming, a model that will be enhanced with the new UCL, with a new switching format, important games throughout the championship and a greater number of matches. This already leads us to think in new commercial deliveries, always focusing on being more efficient by creating the connection between brands and our fans on all platforms”, added Roberto Nascimento (Nan), VP of advertising sales at WBD.
