The event, carried out in partnership with Itabus, travels through Rio de Janeiro until the end of the year and brings news from Novex and Natucor
In an unprecedented partnership, alongside Itabus, the multinational beauty company Embelleze is putting into circulation a fully enveloped bus that brings “moving” images through the streets of Rio de Janeiro, until the end of this year.
The new feature is a different technology, called lenticular plate. On the flat sides of the vehicle, lenticular plates are formed by thousands of small lenses called lenticles, positioned side by side, along their entire length, refracting light, thus allowing different images to be seen from different angles. an OOH that transforms as the viewer approaches and moves away from the printed pieces on the envelope. With the bus in motion, which will also be used in trade actions with customers, these movements attract even more attention.
The adhesive bus will present the change in the packaging of Novex Keratin Refill, the best-selling product from the manufacturer of hair beauty products, with a 56.5% share among keratin refills on the national market. The lenses show the change from the old (classic) layout to the new rebranding of the product.
The new feature also allows you to show the color change in your hair, with shine and softness, before and after using Natucor, a vegan dye that is one of Embelleze’s biggest sales hits.
