During sporting events at Allianz, the company will highlight sugar-free Coca-Cola and the isotonic Powerade.
A Coca Cola Femsa Brasil signed an unprecedented collaboration with Allianz Parque. Now, the beverage giant is the preferred supplier of all the products it offers, such as crystal water, Coca-Cola soft drinks,Fanta,Sprite eSchweppes (which includes the mixed drinks), o ch Leo, o energticoMonster and the Powerade isotonic, for events held at theAlviverde Paulista.
Check out the video announcing this new partnership below:
The partnership will be in force at all events that do not have official sponsorship from other brands, such asPepsiCoensuring that the group’s products are present in games, shows and other initiatives held at the stadium.
During sporting events, sugar-free Coca-Cola and Powerade will be the most prominent drinks, while the Schweppes Premium Drinks line will be available at other times.
With this new partnership between Coca-Cola Femsa Brasil and Allianz Parque, the stadium increases the number of partners involved in holding events at the stadium to 12.
*With information from MKT Esportivo
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