Activations will take a historical and technological dive into the publication’s trajectory
Caras will celebrate 30 years of activity in Brazil with a series of activities and a concert by singer Daniela Mercury, in São Paulo. The party, which takes place at the technological Teatro B32, in the Faria Lima region, will also celebrate the 30th anniversary of the release of the album O Canto da Cidade, which launched the Bahian singer to global stardom.
Furthermore, through a series of digital and interactive activations, event guests will be able to delve into the main moments of the publication’s three-decade history and learn in an unprecedented way about the main details of the evolution of the national press in this historical line.
Created a year earlier in Argentina, Caras was launched in 1993 in Brazil and since then has followed the lives of celebrities in art, sport, gastronomy, fashion, politics and society in general.
“a success story of a brand that launched celebrity journalism in Brazil, and has remained stronger and stronger over these 30 years, as it knew how to follow the digital revolution in the media without losing its DNA”, said Luis Maluf, CEO of Grupo Perfil.