The Award registered a record number of entries with a 45% increase in the total number of works submitted this year
The market learned about the winners of PPA 2023, from Globo, this Thursday (30). The event, which marked the meeting of professionals in the sector, was led by Dandara Mariana, Joo Vicente and Laura Vicente.
This year, the award registered a record number of entries with a 45% increase in the total number of works submitted.
” Playing with Intimus”, from Kimberly-Clark.
On the national scene, Publicis Leon won the award for Film up to 15” with the case “Neuza”, for Haleon Brasil, while in Film 30” the winner was David with the “April Fool’s Day” campaign created for Petlove. In Films 30”+, recognition went to AlmapBBDO with the play “Geraes” made for Volkswagen.
The prize in the “Campaign” category was awarded to the Gallery, with the piece “Mqui te pega” for McDonald’s.
The “Actions in Content” category also awarded the Gallery with “Natura and ‘Todas as Flores'”, created for Natura.
The “Integrated” category awarded the case “Playing with Intimus”, created by FCB Brasil for Kimberly-Clark. Ampla won the “Social Value” category with the “Clean Recife” project made for Recife City Hall.
In the Regional division, Hiperzoom from Rio was recognized in the “Actions in Content” category with the “Cafzinho com Escobar” campaign created for the Supermarket Network. In “Film”, Temprano/Delantero won with “Brisa Mes CSC” created for Brisanet.
In the East-West region, the award was given to Propeg with the “Fato” campaign created for Brasil 247. In the Southeast Interior, the winner was F&MD with the “Oficina” case made for DS Peas Automotivas.
The Southeast Capital region award went to Africa Creatives with the “Bud Zero Any Day Day” campaign made for Budweiser. In the South, the winner was Matriz with “Christmas lights us up”, a case created for the Zaffari Group.
The “Campaign” category recognized the North-Northeast region, rewarding Gente Propaganda for the “Pontinho” campaign made for So Lucas Day Hospital. 80 20 Marketing won the East-West region with “Campo Grande Saneada” created for guas Guariroba.
The South Interior region was recognized with the award given to BTA Creative for the piece “Braza5 Institucional” made for Braza5. f+e/cyranos awarded the Southeast Capitals region with “Crush series”, an action created for Kellogg’s.
Finally, the South region was awarded the case “Vem que o Sesctem”, created by Ezcuz Propaganda for Sesc – SC.
