The film was designed to bring into focus the different layers of protection that the company has to thwart fraud attempts
Serasa Experian announced the launch of its 2023 Christmas campaign, which has as its plot the “verification” of Santa Claus’s identification when he arrives at a child’s house on Christmas Eve.
The film was designed to bring into focus the different layers of protection that the company has to thwart fraud attempts.
Throughout the play, actress Mel Summers plays Lulu, a child who refuses to sleep on Christmas night to catch the “good old man” delivering the presents. As soon as Santa Claus, played by Helio Gerbas, arrives, she begins to carry out a series of identity checks using tools that represent Serasa Experian’s real portfolio.
“We produced a campaign that, in a didactic and unusual way, highlights the importance of people and companies protecting themselves against scams, throughout the year”, said Giovana Giroto, CMO of Serasa Experian.
The 60-second version of the commercial will premiere on “Fantstico”, on the Globo network, this Sunday (3) and the broadcasts are scheduled to run in the capital of São Paulo during breaks in the programs Jornal Nacional, Esporte Espetacular, SPTV, Jornal Hoje and more than 100 insertions on Globonews.
