New development follows the automaker’s strategy of unifying its communications within the agency of executive director David Droga
Peugeot has appointed Accenture Song as its global creative agency from January 2024, as a result of competition. The automaker says it has consolidated all of its global advertising communications in Europe, the Middle East and Africa, South America, Mexico and Asia-Pacific into Accenture Song.
Going forward, Accenture Song will be tasked with helping to increase the familiarity and appeal of the brand and its broad line of electric vehicles to a new, younger global audience with creative communications across all channels.
The first campaign will be a fully integrated launch of the new E-3008 Fastback electric SUV in early 2024. It will be followed by support activities for the reveal of the new E-5008, as well as other launches yet to be revealed.
Accenture Song now offers the brand a centralized operating model, run globally and powered by technology and data, that delivers world-class creativity to connect the brand with new audiences and future generations.
