Campaign marks the end of the company’s 100th anniversary celebrations and is set to the song “A Dream Is a Wish Your Heart Makes
Disney presented its campaign for Christmas 2023 and, for this year, it is betting on the power of wishes.
The Disney video: A Holiday Wish reinforces the universal desire of families and friends to be together for the holidays, featuring people from different nations and cultures singing together the song A Dream Is a Wish Your Heart Makes in six languages, including English, Portuguese, Italian, Hindi, Zulu and Mandarin.
The campaign, which will be broadcast on the company’s proprietary channels, marks the end of the year celebrating Disney’s 100 years and promotes the new Walt Disney Animation Studios feature film, Wish: The Power of Wishes, which hits Brazilian cinemas in January 4, 2024.
Titled “Disney100: May Your Wishes Come True”, the communication includes initiatives designed for retail fans on social media.
