A MiaguiBrazilian producer reference in craft, has just opened a studio with ‘Motion Capture’ technology, the same used in films such as Dune and Death on the Nile, as well as series such as The Mandalorian. But, unlike what happens on the big screen, the focus of the investment is to capture and digitize movements for content that is consumed daily, for multiple screens.
The implementation of the Motion Capture studio in Miagui is not a coincidence. In recent years, the artistic and technical team has been studying and exploring new possibilities for producing content using this technology. The launch now comes to empower our authorial and commercial projects, mainly in the virtual characters segment, says Cssio Braga, creative director at Miagui.
One of these authorial projects has a name, a lot of charisma, an irreverent look and, alongside personalities like Anitta e Alokis part of the squad from the developer of games Garena to promote the franchise Free Fire in Brazil. This is the virtual character Dilson (@deixadilson_), created and managed by VRTL.IVES, Miagui’s new intellectual property development center.
With the use of new technology, the character animation process will become much more agile and fluid.
On the one hand, the creation of complex content becomes faster, more consistent and with a high quality standard. And, in addition, it allows the production of content in real time, such as lives, game streaming and live interactions in videos on the internet with other real influencers – even jumping into the real world, with participation in events and live conversations with the public, details Braga.
Motion Capture Studio
Motion Capture a system used to record and digitize movements using sensors. The acquired equipment features highly accurate optical recognition technology, in which special sensors are attached to a person’s body through a special suit, while cameras monitor their movements.
Furthermore, a helmet equipped with a camera provides facial recognition, opening up new possibilities for live interaction with the characters. The captured data is then processed by computers and transmitted to digital characters, which come to life realistically on a screen.
In other words, instead of pre-recorded responses, the content creator prepares in the studio with clothing and technological equipment that will capture his movement and instantly translate it to the character. The technology guarantees speech synchronization (lipsync) in real time, which reduces production time and makes the process fluid and instantaneous.
What the public only sees is the finished animation, the character moving and thus, the characters can, for example, comment on events that are occurring anywhere, including in the digital world.
The technology acquired by the producer is made up of the powerful combination of a setup facial from Faceware and Vicon for the body, an English company that was a partner in major productions such as “The Mandalorian”, “Dune”, “Death on the Nile”, among others.
VRTL.IVES
The creation of design and the development of personality and storytelling of characters something that Miagui has done since the beginning of its journey as a creative studio, which began in 2010. From then on, following technical, conceptual and commercial developments was crucial mainly due to CB, the retailer’s character Casas Bahiawhich was remodeled by the producer.
What was previously a brand mascot, which operates much more as a visual representation and with restricted functions in relation to the brand’s day-to-day operations, in the new project it has become a virtual character with autonomy to take on more complex functions, explore narratives in depth , bring the brand’s intangible values to life and more: with the potential to become a line of revenue when acting as influencers or contemporary content creators.
Learning in the production of more than 1,000 content that brings CB to life on different platforms, from social networks to interactions in merchandising of TV, such as the special appearance that the character made on the program The Masked Singer Brasil, was transformed into a new business unit called VRTL.IVES.
VRTL.IVES was born from our desire to explore our authorship, creativity and knowledge in the universe of virtual characters. Named as an intellectual property development center, it operates with the mission of creating virtual characters owned by Miagui. To do this, it operates in a laboratory format. In other words, at the intersection between research and investigation into digital culture and the transformation of this knowledge and hypotheses into characters and their life narratives developed in the virtual environment, explains the founder of Miagui.
Led by Cssio Braga, creative director, and Joo Francisco Hein, head of Creative Strategy, the business unit combines data, creativity and craft visual to develop virtual characters that resonate in culture and create businesses. For the future, the expectation is to create a squad of virtual characters with diversity of personality, territories and purposes that are capable of interacting with their communities and collaborating in the development of a sustainable and diverse virtual cultural environment.
Dilson – the Brazilian way of being
Dilson is the first proprietary character developed and managed by VRTL.IVES. In terms of personality, Dilson is a kid with pure charisma. Owner of an irreverent look, with a large body and unique hair, he carries with him the spirit of the Brazilian internet. In love with games and the world of entertainment in general, he uses his virtual powers to access and interfere in the environment of gamesmovies, clips and sports.
It is seen as our laboratory where we test and validate our theories and learn by doing. And, despite the experimental nature we give to it, each step we take related to its personality and narrative is supported by strategic objectives that aim to perpetuate an intellectual property. Behind the creation, there is an understanding of the language of the internet and how the community he will be part of expects him to be and act. Dilson’s greatest pleasure is precisely the ability he has been building to create content that addresses cultural and behavioral tensions common to his audience in a fun and unusual way”, comments Braga.
With just eight months of presence on social media, Dilson has already gained more than 43 thousand followers on social media. TikTokits main platform, and also has a presence on Instagram, with posts that reached 2.5 million together with Garena and an engagement rate averaging 8% in each publication.
@deixadilson_ Pinch me, bunch. the father officially joined the free fire influencers team. And I arrived with a tough mission, to launch the white angelic pants, one of the most desired and rare items on the list. too brabooooo. And don’t tell anyone I warned you, but there’s an official video of this adventure on Saturday. o dilsonnnnnnn! #deixadilson#dilson#freefire#foryou#fy#flux#freefirebrasil#garena #FF6Anos #calaangelical
original sound – leftilson
In the commercial field, he has established partnerships with brands such as Prime Video to promote the NBAparticipated in a Virtual Characters Memeality promoted by Cold spot and recently started a collaboration with Garena to become an influencer on squad of Free Fire, which has great idols from the public such as Anitta and Alok.
To date, more than sixty videos have been produced for TikTok and Instagram. Among its most popular content so far, which reached 1 million views on both platforms, he played with a habit common to many people: waiting to eat only when your favorite streamer’s live starts. By bringing the name of the streamer in question, in this case Alanzoka, for the context of the content, he hit the nail on the head in a community, in addition to expanding the conversation, since the same habit happens for those who watch a film on the internet. Netflix or a program on television.
“Brazilians need to be studied. And that’s what we did with Dilson. There is clarity that Dilson still has a lot to build, but the signs of what we have done so far show that he is on an upward path. The objective is to continue working on his personality and narrative with total editorial freedom and bring him closer to brands that want to participate in this story and co-create with him, concludes the production company’s creative director.
*Cape photo: Divulgao/Miagui
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