Ricardo Lima, Dolla, returns to Brazil with the challenge of leading the agency’s thinking and creative process
Dentsu Creative announced the arrival of Ricardo Lima, better known as Dolla, as the new Chief Creative Officer (CCO).
The executive, former ECD at VMLY&R in Milan, is preparing his return to Brazil in January 2024 and, at the agency, will have the challenge of leading all the thinking and creative process for brands such as Ajinomoto, Canon, Chevrolet, Japan House SP , L’Oral, Nissin and others, managing communication strategies and business solutions that combine the mix of technology, data, culture, behavior and consumer experience.
“A new beginning for me and Dentsu, I want to make the best mix of what I learned working outside with the Brazilian work culture. A global agency like Dentsu has to have global goals and ambitions at all levels, work, recognition and growth We will work with each client to achieve these goals,” stated Dolla.
Graduated in Advertising from ESPM and with 20 years of experience, Dolla began his career in Rio de Janeiro where he worked at NBS and Artplan. In São Paulo, he worked at Africa, Talent, LewLara \ TBWA, BETC / Havas, in addition to VMLY & R itself.
In France since 2017, the creative created and led Colgate’s first global brand campaign, which resulted in the Creative Strategy Lion in Cannes in 2022. Also for VMLY&R/Red Fuse, he won the operation’s first three Lions with two different campaigns (Protex and Colgate Whitening).
“Our operational model with business simplification and management efficiency with a focus on customer growth, has creativity as one of the five fundamental practices. Dolla’s arrival strengthens us in generating new ideas, new ways of doing things, in creating new media opportunities, and using new technologies to support customer growth”, added Tiago Vargas, Managing Director at Dentsu.
