Piece developed by BETC Havas shows a man making several attempts to make his house smell better
Bom Ar, from Reckitt Hygiene Comercial, launched a new campaign that aims to generate identification with consumers.
Titled “New Ares at All Time”, the piece developed by BETC Havas shows a man making several attempts to make his house smell better, filling the room, in an exaggerated manner, with flowers. Throughout the campaign, he introduced the Bom Ar Difusor Eltrico.
“We decided to use flowers to build an atmosphere of exaggeration, a resource that made the film visually plastic, in addition to translating exactly the contrast with the practicality and duration of the product. Combined with photography and acting, the result could not be different”, he stated. Kau Fregolon, art director at BETC Havas.
