McDonald's innovates its menu and launches new song for Big Mac

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Two burgers, lettuce, cheese, special sauce, onion and pickles on a sesame seed bun. Regardless of the rhythm or verse, there’s no way not to sing along to the classic Big Mac theme song. On Mqui’s menu since 1968, the biggest icon of the McDonalds He has starred in series, films and songs, showing that Big Mac is for everyone, no matter their style or generation.

In addition to the arrival of the new Big Mac’s, the fast-food chain and a Coca Cola will leave restaurants immersed in Christmas.

Now, to celebrate this iconic flavor and bring new memorable experiences to all consumers, the music returns in new versions, with notes of trap, electronic, zen and funk, also announcing the arrival of the Big Mac Duplo, and the Big Mac Bacon to McDonalds restaurants, sandwiches that reflect Mqui’s democratic DNA, adding newness to tradition.

The Big Mac and its theme song are icons of generations. It’s about time we brought it back, both for those who already love Big Mac and know the song and for those who don’t yet, for everyone. And we decided to bring together two variations of the classic, the Double Big Mac and the Bacon Big Mac, which add even more personality to the sandwich that changed the history of McDonalds and became a true cultural symbol. The Big Mac is a timeless icon and is present in people’s daily lives, from classic to turbocharged. This is another invitation we make to let Mqui catch you, this time with several versions of our beloved Big Mac, explains Srgio Eleutrio, Marketing Director at McDonalds in Brazil.

The newly arrived Double Big Mac and Big Mac Bacon feature the classic sandwich recipe, two burgers made with 100% beef, American lettuce, cheddar cheese, special sauce, onion, pickles and sesame seed bread, with the addition of two burgers in the first and crispy slices of bacon in the second. Each sandwich has the unmistakable flavor of the Big Mac with special touches in each bite.

: Big Mac, Double Big Mac and Big Mac Bacon (Images: Disclosure)

Big Mac for everyone

To introduce the new innovative members of the Big Mac family and reinforce the timeless flavor of the classic, the GALERIA.ag developed a campaign that explores the democratic aspect of the sandwich with the concept ‘Big Mac for everyone’ and features films produced by Surreal and Punch Audio, which will be broadcast on open and closed TV.

The films show residents of a building with different styles, but everyone likes the Big Mac. Seeing its facade, it is revealed that all the floors together form the sandwich’s iconic color grid. From trap to funk, including K-Pop, Big Mac’s famous track gains modern reinterpretations, demonstrating how the classic appeals to different audiences, especially with the arrival of new products.

The campaign shows that a cone never goes out of style. We celebrate the classic colors of the sandwiches and the jingle in a fun and modern way, showing the diversity of Big Mac fans, says Guzera, Creative Director at GALERIA .ag.

The campaign also has an influence and social strategy, with developments in digital actions with content creators on social networks, in addition to pieces in OOH media and at points of sale.

The sandwiches are now available in restaurants across the country to order at the counter, through self-service totems, at Drive-Tudo, and at app from Mqui through McDelivery or Pea and Remove, but for a limited time, so hurry! Furthermore, if the customer is registered in the Meu Mqui loyalty program and identifies themselves at the time of purchase, each R$1 spent becomes 100 points.

Natal McDonald’s e Coca-Cola

The end of year festivities are approaching, and with them, some of the most anticipated events, including the traditional lights. And, one of the most special initiatives of this unprecedented year, the partnership between McDonalds and Coca Cola, which will leave McDonalds restaurants across Brazil immersed in the Christmas spirit. Throughout the month of December, units in the cities of So Paulo, Belo Horizonte, Rio de Janeiro and Salvador will receive exclusive decorations and presentations in celebration of Christmas.

In So Paulo, the highlight is the iconic Mqui 1000, located on Avenida Paulista, the most famous in the city. Starting this Sunday, the 3rd, the restaurant has a special schedule with backdrops for photos both inside the unit and outside, Christmas decorations, a light show, choir and saxophone performances and, the best part, the traditional snow machine , which will turn Paulista into a perfect Christmas setting. A party that the perfect union between Mqui and Coca-Cola can provide!

Joining a great partner like Coca-Cola to bring the magic of Christmas to various parts of Brazil through our restaurants is an incredible opportunity and one that has everything to do with our brand, which loves celebrating magical moments. We will provide more unforgettable memories to our customers in double doses, says Srgio Eleutrio, Marketing Director at McDonalds in Brazil.

Each restaurant will have independent decorations and activities. To find out more about each one, contact the unit or visit the brand’s official website.

Christmas for Coca-Cola has always been about celebrating the true magic of connections. Our long-term partnership with McDonalds reinforces our message of unity around the table, always with a Coca-Cola to share more than just meals. We are sure that many families and friends will celebrate the Christmas spirit together at Mqui, highlights Ted Ketterer, Marketing Director at Coca-Cola Brazil.

Serbian
Natal no Mqui com Coca-Cola
Casa Petra | Av. Arats, 1010, Moema So Paulo (SP)
Mqui 1000| Av. Paulista, 1811, Bela Vista – I know Paulo (SP)
Paradise Unit| Av. Bernardino de Campos, 307, Paraso – I know Paulo (SP)
Bela Vista Unit | Av. Paulista, 810,Nice view – I know Paulo (SP)
Paulista Unit | Av. Paulista, 2034, Cerqueira Csar – I know Paulo (SP)
Jacu Pssego Unit | Av. Jacu Pessego, 5550, Itaquera – I know Paulo (SP)