Created by GUT, the piece makes a parody of the song “Noite Feliz” and shows typical end-of-year situations
Mercado Livre announced its Christmas campaign that aims to encourage people to buy gifts in e-commerce.
With a humorous message, the piece created by GUT has the motto This Christmas, it’s possible not to stress and features a parody of the Christmas song Noite Feliz, highlighting typical end-of-year situations such as crowded stores, queues and traffic.
Mercado Livre is today a great ally of Brazilian consumers and, on important dates like the end of year parties, it couldn’t be any different. With this campaign, we wanted to bring, in a very good-humored way, a parody of a song that is a tradition at that time, as well as reinforcing that online shopping through the marketplace can be more comfortable and free consumers from queues, rushes and hassles at the end of the day. of year. With a more emotional and fun tone, we want to get even closer to buyers during this period, said Cesar Hiraoka, Marketing Director at Mercado Livre.
In addition to video for TV and digital, the action will also feature a 360 strategy that will bring Out Of Home media, activations with digital influencers, in addition to content actions on important communication channels.
