Fernanda Peltier arrives to complete the trip composed of Marco Arioli (CEO) and Alice Motta (COO)
Hood, a brand experience studio, announced the arrival of Fernanda Peltier as Chief Creative Officer (CCO). The executive enters to complete the trip composed of Marco Arioli (CEO) and Alice Motta (COO).
With 15 years of experience in the brand experience market, Fernanda arrives to add to Hood’s strategic thinking, applying her knowledge previously acquired as director and coordinator of the planning and creation area at agencies such as BFerraz, Hands, Sherpa42, Score Group (Ex The Marketing Store) and Propeg.
“My first projects with Hood are already on the streets in December. They are an activation with TikTok, Casa dos Sonhos in partnership with AQKA, and a closed event for influencers for Dove. I’m very excited to start this new chapter here at Hood. I feel like I can bring together all my knowledge of curation and art to apply to our projects, as Hood is known for its design touch in everything it does. I know we will create many incredible moments for brands, always keeping an eye on the latest trends in the art world”, stated the new CCO.
