Campaign aims to reinforce the feeling of fans of the product towards the brand
Heinz presented a new campaign accompanied by a mission within TikTok that aims to reinforce the love that ketchup lovers feel for the brand.
The mission was inspired by social media posts where fans of the brand often share their gastronomic combinations using Heinz ketchup. With the campaign, the brand wants to encourage the public to share their favorite combinations and highlight that everything is better with Heinz.
“We are always paying attention to social media and we always see the videos that consumers post eating Heinz with unusual foods. We want people to feel welcomed and represented no matter how peculiar their ways of eating ketchup are,” said Thiago Stelle, Marketing Manager from Heinz.
To star in the campaign, Heinz chose Nicole Bahls, who recorded a video eating popcorn with ketchup. From the video, the brand invited internet users to use Nicole’s audio to also share their combinations.
In addition to Bahls, Heinz also has a team of influencers formed by Laactea, Brbara Coura, Matheus Costa, Juvi, Jade Comeria, Tettrem and Richard.