Azul, together with The Coca-Cola Company and Coca-Cola Femsa Brasil, announced the launch of the campaign entitled “Between one Coca-Cola and another”.
The piece, created by the marketing teams of both companies with the support of Tomada Produo Audiovisual, celebrates special moments and presents three perspectives on customers’ journeys and experiences with both companies.
“Azul, The Coca-Cola Company and Coca-Cola FEMSA Brasil share the mission of offering unforgettable experiences to customers. With this campaign, we want to convey that every trip with us is more than a simple flight; a journey of joy and memorable moments, enriched by the magic of Coca-Cola”, said Tariana Cruz, Marketing Manager at Azul.
In the films, customers are portrayed enjoying the onboard program, making dreams come true like a trip and interacting with real Azul crew members, including pilot Vinicius Tolentino and flight attendants Andieli Dutra and Valdir Polidoro.
The campaign videos will be released on the companies’ social networks, on the aircraft’s on-board TV from December to February and on digital platforms such as TikTok, YouTube and Instagram. Furthermore, the campaign includes a stickered aircraft and bus.
“It is very important to present to the public the ways in which we align ourselves with partners to offer the best experiences in our products. As Coca-Cola FEMSA Brasil, understanding the dynamics of the consumption occasion presented by Azul is fundamental for us to meet demands in the best way together.” and make each moment more special”, added Luiz Fernando Mattos, Marketing Director at Coca-Cola Femsa Brasil.
