CEO Alexandre Guerrero highlights the highlights and challenges throughout the year that led to the award for Best OOH Company
The year of Eletromidia was marked by several achievements and recognitions. In the final stretch of 2023, the company will be able to put another award on its shelf: best OOH company in the Best of the Year awards. propmark.
This has been a fast-paced year for us. One year of expansion to other squares and the fourth round of digitization of our assets on the streets of So Paulo. In other words, unlike the category that remained stable, we continue to grow and digitize the market, said Alexandre Guerrero, CEO of Eletromidia.
In the first nine months of the year, the company recorded a 15% growth in revenue compared to the same nine months of 2022, in addition to a 41% increase in ebitda (earnings before interest, taxes, depreciation and amortization). In terms of expansion, Eletromidia also began installing clocks and shelters in Salvador and continues its partnership with Tembici to expand its presence on the streets of Porto Alegre, Curitiba, Belo Horizonte and Florianpolis.
In addition to the streets of the cities, the company was also a trademark of the music festivals and events that took place in So Paulo over the months, such as Lollapalooza, the first edition of The Town and the São Paulo Grand Prix of Frmula 1.
We have made important moves in the transformation of cities and OOH. I believe that this recognition is the sum of some factors such as our expansion throughout Brazil, we increased our presence in cities like Porto Alegre and Belo Horizonte and arrived with new formats in Salvador and Recife; we introduced Eletromidia Ads to the market, a new way of planning much more assertive and agile OOH campaigns, and the set of real benefits that we bring to the population with projects such as sustainable stations.
All the points raised by the CEO contributed to the success of the company of the year, but there is one in specific that crowned Eletromidia: the Abrigo amigo project, carried out in partnership with AlmapBBDO. The idea of transforming the city’s bus shelters into a place of welcome and companionship for unaccompanied women at night was recognized in the most diverse market awards, including the 2023 Cannes Lions Festival, where the case brought a Gold Lion in the Media category and a Bronze Lion in Brand Experience & Activation for Brazil, in addition to being nominated for Best Campaign at the propmark.
Read the full story in the December 4, 2023 edition
