Not Dua Lipa, not Taylor Swift, much less RBD! The pop star of the moment SAM, the digital influencer of Samsung. The character has just debuted on the music scene with the singleFlip Your Way, scoring a collab pioneer for the brand.
Singing in English, SAM is inspired by Pop and K-Pop movements, presenting a dancing rhythm, a catchy chorus and delivering a very lively choreography. The song can be heard on Spotify and on other platforms streaming music video, and the music video is now available on YouTube and Samsung’s social media channels. But, as always, Adnews makes your job easier and brings this beautiful campaign in full, for you to enjoy, below.
The song highlights one of the brand’s pillars, #DoWhatYouCan’t, also represented in the music video where SAM is portrayed chasing and realizing her biggest dreams. In the video, the influencer’s Galaxy Z Flip5 takes on the role of the ideal partner, capturing every moment and perspective of her lifestyle. The song’s lyrics convey a message of empowerment and motivation, encouraging people to create their own future.
Our goal was to illustrate the achievement of what could be considered impossible and associate the Z Flip5 as the smartphone foldable that provides countless previously unimaginable possibilities. We are currently in the fifth generation of smartphones foldable, which demonstrates that achieving what seemed impossible is, in fact, possible. I invite all people and Samsung fans to celebrate SAM’s debut as a singer, hoping that her first song achieves extraordinary success!, celebrates HS Jo, president & CEO of Samsung Latin America.
Committed to creating high-quality products and services that contribute to a better society, Samsung uses SAM as a way to demonstrate that anything is possible, connecting with new generations through technology and innovation.
To engage the public with the campaign, the brand established strategic partnerships with TikTok and Duolingo, a language learning platform, which will be especially useful for SAM fans who want to improve their fluency in English, aligning themselves with the SAM message. empowerment transmitted by the digital influencer. The pop star’s next steps will be announced on Samsung’s official channels.
* Cover photo: Disclosure/Samsung
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