Executive arrives at the agency focusing on managing strategy, purchasing and media operations
Gustavo Gaion took over as VP of media at We. The executive, with more than 27 years in the market, arrives at the agency with his main focus on managing strategy, purchasing and media operations.
Gaion has worked at several agencies such as Y&R (currently VMLY&R), Ogilvy, F&Q Brasil, AlmapBBDO, Leo Burnett and Grey. During part of this period, he led the strategy, purchase and media operation of important brands in various sectors, such as Vivo, Bradesco, Magalu, Unilever, P & G, among others.
In 2017, the advertiser was a media and communications mentor for one of Endeavor’s startup acceleration initiatives. Between 2019 and 2020 he was a partner and founder of Ad Tech NorthBA, an operation dedicated to digital attribution solutions.
“We has always been a reference in the media, and 2024 promises to be a year of a lot of positive transformation. I want to help further solidify this culture and contribute to this important moment for the agency and the group”, said Gaion.
